Welcome to the The Ames Companies Media Centre

About AMES Tools’ Carbon Steel offering • BREADTH OF RANGE: Featuring 24 carbon SKUs AMES Tools has become synonymous with incredible quality and breadth of range. Careful consideration and in-depth market research have created an offering that combines value, performance, and functionality to create a tool suitable for a full calendar of lawn and gardening jobs. • BUILT TO LAST: Within the carbon steel range, stamped heads made from one piece of tempered steel say goodbye to weld points to increase rigidity and longevity, whilst a lacquered finished protects against rusting. • MARKET FIRSTS: Look out for the UK’s first Comfort Step™ for increased power and leverage when digging, whilst FSC-certified ash wooden handles offer the ultimate permanency. • STRENGTH WHERE IT’S NEEDED MOST: Double rivets and longer shank not only create an improved head-to-handle ratio but, more importantly, add up to 45% additional strength for forks and spades in both ranges. • REPEAT SALES & OPTIMISED GIFTING: The styling also lends itself well to creating a more collectable offering – with the stamped AMES logo taking centre stage – ideal for encouraging repeat sales through the seasons, with particular emphasis on critical gifting periods. • 15-YEAR GUARANTEE: All AMES Tools come complete with a 15-year guarantee and on-tool batch stamping, representing AMES’ assurance in what it has brought to market.

When launching a new tool brand, one that is full of industry firsts and game-changing design innovations, the marketplace sits up and notices. But when you add in a famous face, one that has adorned our screens for over 20 years and inspired a generation of gardeners, as the brands ambassador, it suddenly becomes an even more exciting proposition for retailers and consumers alike. Introducing David Domoney as the AMES Tools Brand Ambassador. David Domoney, Chartered Horticulturist, TV regular, writer and campaigner, has come on board to help demystify gardening and allow shoppers to understand the AMES Tools difference. Recognising that the offering provides something unique whilst arming gardeners with all the know-how they need to triumph with tools in the garden, David will be creating content to educate and inspire shoppers. Here, he tells us more about the ambassador role.

Drawing upon over 23 years of water feature expertise, coupled with the AMES Companies 100-year combined heritage, the Easy Fountain brand is renowned for bringing exciting, trend-led water features to market. As the 2024 season approaches, this commitment continues with a new dedicated website, plus eight new designs joining the line-up. With four unique collections Modern, Traditional, Natural and Distinctive Easy Fountain provides the garden retail industry with a barometer for consumer tastes. Together, existing and new designs best capture the styles, materials and sizes that suit the needs of modern living. The entire range is plug and play and needs no water supply, offering achievable and cost-effective water gardening solutions for everyone, from urban dwellers to country homeowners.

Apta Lightweight: In a crowded marketplace it is important to offer something that cuts through the noise, and there is no question that Apta Lightweight ticks all the right boxes. With Apta Lightweight launched exclusively at Glee 2023 the AMES Companies has created something that directly responds to market and consumer needs. Apta Lightweight represents a new generation of indoor and outdoor pots made from recycled material and recyclable again at the end of their lifespan. The range has been specifically created to fill a gap that has long existed in the planter category. Offering an improved product hierarchy, multiple user benefits including a 10-year guarantee, and a lower price point than the competition, Apta Lightweight is opening up container gardening to a much broader consumer demographic, further bolstering the brands position as the go-to for all things pots