The Ames Companies • 25/01/2025
Easy Fountains innovative solar and solar hybrid collections are set to unlock exciting new sales opportunities for garden retailers, making water features more accessible to a broader audience. With these ranges in place, the Easy Fountain team has also developed a suite of striking point-of-sale solutions designed to ensure that spring 2025 sees water fountains flying off the shelves. Merchandising masterclass The sales support options for Easy Fountains Solar Day and Solar Day Night ranges are nothing short of a merchandising masterclass. Featuring captivating displays and intuitive, impactful iconography, these silent sales assistants take the hard work out of promoting the range. Available in sizes ranging from 1.2m to 6m, the displays highlight the functionality of solar and solar-hybrid designs. Clear visual guidance comes in the form of icons, each showcasing the unique benefits of both ranges. Shoppers can instantly identify key features that meet their needs - whether its low running costs, wire-free installation, or the assurance that Solar Day Night models deliver reliable performance even on cloudy days, thanks to their battery backup providing four to six hours of runtime after sunset - all the information is there in quick and easy to understand format. Enhance sales and customer experience All Easy Fountain displays are designed to maximise sales potential while improving customer engagement and understanding. Retailers can exhibit multiple styles from one collection or a combination of both, guiding shoppers on a journey of discovery to find their perfect water feature. The sleek backdrops, aspirational lifestyle imagery, and practical educational touchpoints instil confidence in shoppers and encourage purchases. Individual POS cards, colour-coded for Solar Day or Solar Day Night ranges, provide clear, at-a-glance product information for added convenience. Like all AMES Companies point of sale tools, each display is lovingly installed and maintained by the in-house merchandising team, offering peace of mind to even the busiest retailer, safe in the knowledge that the AMES team will ensure each display is always looking its best. Whats more, these displays go beyond traditional POS by incorporating aggregates from the Kelkay portfolio. By positioning products in realistic garden settings, the displays allow shoppers to visualise the fountains in their own outdoor spacesa proven strategy to convert interest into sales. Find out more With spring just around the corner, now is the time to secure your water feature stock. Thanks to the new 111 initiative one order, one invoice, one delivery - retailers can now seamlessly access Easy Fountain alongside the full AMES Companies portfolio, which includes Kelkay, La Hacienda, Apta, AMES Tools, and Woodshaw.
To learn more contact your local AMES Companies sales agent today. Further details about the AMES Companies and its family of brands can be found at HYPERLINK http//www.ames-uk.comwww.ames-uk.com. ENDS Words 455