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As Apta expands its core range by 70% ahead of the 2025 season, nine new designs join its terracotta range of garden pots. This timeless collection of terracotta sees new shapes, sizes and colours join the line-up, created in direct response to consumer demand for inspiring new terracotta pieces. Here the team outline what is influencing the resurgence in popularity and showcase the new-for-2025 designs.  

Terracotta: why buyers love it!

Aesthetic benefits

• Rustic charm: Terracotta's earthy tones and imperfect finish align perfectly with current trends that draw upon natural and organic aesthetics.
• Versatility: From minimalist to bohemian, terracotta pots can complement various design trends. Plus, with the ability to be painted, glazed, or left natural, consumers have endless ways to customise their outdoor spaces.
• Biophilic design: The incorporation of natural elements into living spaces remains a popular design trend, with shoppers looking to create their own private oases in their homes and gardens. Terracotta pots seamlessly integrate with this approach by providing a softer, more natural material for planting schemes.

Environmental benefits

• Natural material: Derived from naturally abundant clay, the process of creating Terracotta typically involves fewer harmful chemicals compared to other materials commonly used within pot production.
• Reduced environmental impact: The growing emphasis on sustainable living has led to a preference for natural and eco-friendly products, positioning terracotta as a desirable choice.

Functional benefits

• Breathability: Terracotta's porous nature allows excess moisture to evaporate, reducing the risk of root rot. This is especially beneficial for plants that prefer well-drained soil.
• Temperature regulation: The porous nature of terracotta can also help regulate soil temperature, protecting plant roots from extreme heat or cold.
• Durability: Terracotta pots are surprisingly durable and can withstand outdoor conditions with proper care.

Caroline Elliot, Product & Marketing Director at the AMES Companies summarised by saying: “The resurgence of terracotta pots is a result of a perfect storm of factors: a growing awareness of sustainability, a desire for natural aesthetics, functional benefits for plants, and affordability. These elements combined have made terracotta a popular choice for a myriad of gardeners, which is great news for those garden retailers that have secured new stock ahead of season 2025.”

Apta’s newest terracotta additions

Nine new designs join the Apta Terracotta range for season 2025: The Antique range, Fluted Basket & Cylinder, Swirl, Whitewash Egg, Dimpled Egg, Aloe, Cylinder and Square, plus additions to the Verona collection.

Highlights include a paler colour palette for a more subdued take on terracotta. For those wanting an entirely new look, the chocolate and grey colourways are the perfect choice. Elsewhere in the range, new textures, shapes and patterns provide a fresh new chapter, with both contemporary and traditional tastes catered for.

Don’t miss out – access exclusive pre-season deals & see more at Glee 2024

Apta’s 2025 offering is now available for pre-season orders.  Interested parties are urged to contact their local AMES Companies sales agent to find out more. Visit www.apta.co.uk for more information.

Alternatively, retailers can also make a beeline for the AMES Companies stand at Glee 2024, where over 700 new products will join the line-up across the entire brand portfolio, including Apta, Kelkay, La Hacienda and AMES Tools. Join the team in Hall 8, stand A80-D81, A60-C61.

Further details about the AMES Companies and its family of brands can be found at www.ames-uk.com.

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