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Get to know AMES Tools’ new cutting & pruning collection

The Ames Companies16/08/2024

AMES Tools is thrilled to introduce its latest cutting and pruning range, meticulously designed to meet the diverse needs of UK gardeners. This new collection, set to debut exclusively to the garden market at the forthcoming Glee exhibition (10th – 12th September, NEC Birmingham), incorporates a variety of advanced mechanical actions—compound, geared, and ratchet—ensuring that there’s a perfect tool for every pruning and cutting task.

Tailored mechanical actions for precision and ease

Understanding that different gardening tasks require different tools, AMES Tools has developed its cutting and pruning range to include three distinct mechanical actions:
  • Compound Mechanism: Ideal for heavy-duty cutting, the compound action provides up to 30% increased leverage*, allowing gardeners to tackle thick branches with ease. This mechanism is perfect for jobs that demand maximum cutting power without compromising on control.
  • Geared Mechanism: Designed for efficiency and smoothness, the geared action provides a balanced, steady cut, making it suitable for medium-sized branches and more precise tasks. This mechanism offers a great balance between power and precision, ensuring clean cuts with minimal effort with up to 45% more cutting power*.
  • Ratchet Mechanism: Best for repetitive cutting tasks, the ratchet action allows the tool to cut in stages, reducing strain on the user’s hand and wrist and offering up to 60% increased cutting power. This mechanism is particularly useful for cutting through tougher materials, as it provides incremental power with each squeeze of the handle.

These mechanical options ensure that the AMES Tools cutting and pruning range has a solution for every type of gardening job, whether it’s trimming delicate shrubs or cutting through thick, stubborn branches. The variety of mechanical actions available in this range reflects AMES Tools’ commitment to providing tools that make gardening more efficient and enjoyable, regardless of the user’s experience level.

Enhanced POS becomes the silent salesman

In addition to the innovative mechanical features, AMES Tools has introduced a thoughtfully designed point of sale display to enhance the shopping experience. This new POS system is created to help consumers easily understand the benefits and applications of each mechanical action, whilst also providing colour coded labelling to help them quickly identify the right tool for the job based on whether the task at hand is tackling live wood, dead wood or hedges and bushes.
The display also highlights the specific features of each tool, such as the high-quality Japanese carbon steel construction, ergonomic design, and the comprehensive 15-year guarantee, making it easier than ever for gardeners to select the perfect tool for their needs.

A must-have for garden centres

For garden centres, this new cutting and pruning range from AMES Tools is a valuable addition to their offerings. By including tools that cater to a wide range of cutting and pruning tasks, garden centres can meet the varied needs of their customers, from seasoned professionals to weekend gardeners. The advanced mechanical designs, paired with the user-friendly POS display, position AMES Tools as a top choice for anyone looking to expand their tool selection.

Find out more

All the latest AMES Tools introductions are now available for pre-season orders.  Interested parties are urged to contact their local AMES Companies sales agent to find out more. Visit www.ames-tools.co.uk for more information.

What’s more, AMES Tools can be found alongside the wider AMES Companies family of brands at Glee later this year, where the company is poised to launch over 700 new products! To see them for yourself join the team in Hall 8, stand A80-D81, A60-C61.
Further details about the AMES Companies and its family of brands, including Kelkay, AMES Tools, La Hacienda, and Apta, can be found at www.ames-uk.com.
Pull out box
Meet the AMES Tools Cutting & Pruning range
•    Bypass Pruner
•    Compact Bypass Pruner
•    Anvil Pruner
•    Multi-Function Bypass Pruner
•    Multi-Function Anvil Pruner
•    Ratchet Anvil Pruner
•    Precision Snips
•    Hand Shears
•    Hedge Shears
•    Geared Hedge Shears
•    Telescopic Hedge Shears
•    Folding Pruning Saw
•    Geared Bypass Loppers
•    Geared Anvil Loppers
•    Long Reach Geared Bypass Loppers
•    Long Reach Geared Anvil Loppers
•    Compound Action Bypass Loppers
•    Compound Action Anvil Loppers
•    Compact Ratchet Anvil Loppers
* compared to standard pivot joint cutting tools


ENDS

Words: 681 (incl. pull out box)

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